Shinola was built around a simple but powerful idea: that manufacturing in America still matters.

This anthem film told that story through the people actually making the work. Featuring real Shinola employees, the film captured the pride, craft, and purpose behind the brand’s mission to bring manufacturing back to Detroit.

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As producer and editor, I helped shape the piece around the human side of the company. The goal was not just to show a factory or a product line, but to reveal the people, hands, and belief system behind it. The film became a story about work, dignity, place, and the quiet optimism of building something by hand.

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Role: Producer / Editor